About lila'lli

lila'lli is a British multi-functional cosmetic brand by Cosmetic Scientist Amina Ajayi.

After graduating from the University of the Arts with a BSc in Cosmetic Science; Amina worked in-house and freelanced for Skincare and Cosmetic Companies in Product Development, Marketing and Quality control before deciding to launch lila'lli.


lila'lli offers a range of multi-functional colour cosmetics that combines everyday core essentials with bold colours and high quality formulations.

lila'lli was created for the sophisticated, modern woman in mind.

A 'woman on the go' who needs her makeup to multi-task as much as she does. The 'Today' woman who needs her makeup to perform and transition her from day to night with minimal effort and products.


The range is all about multi-functionality; using a single product for multiple applications and finishes.

Launching with 4 products categories; the brand encourages its consumers to be bold and experiment with colour.